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Chapter 3: Institutions for Sustainable Development --> Institutions coordinating human behavior
Chapter 3: Institutions for Sustainable Development

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Institutions coordinating human behavior

Institutions are the rules, organizations, and social norms that facilitate coordination of human action (figure 3.1). On the informal end, they go from trust and other forms of social capital (including deeply rooted norms governing social behavior) to informal mechanisms and networks for coordination. On the formal end, they include a country's codified rules and laws, and the procedures and organizations for making, modifying, interpreting, and enforcing the rules and laws (from the legislature to the central bank).

Figure 3.1: Social norms, rules and organizations for coordinating human behavior

Because institutions govern behavior, they are social assets (or liabilities, when bad or weak). So are the elements of social capital, such as trust and personal networks. The distinction between social capital and institutions can sometimes be blurred, and there are strong influences between the various social assets (see chapter 2, note 14). For example, the exchange of goods and services may be based on personal networks and other forms of social capital in the village, but on formal institutions in the city. Similarly, general trustworthiness in a society can be strong either because of strong personal networks-or because of good laws and judicial systems that are generally accepted. In fact, as societies become more complex, trust in individuals (based on knowledge of character and frequency of interpersonal contacts) is supplemented by trust in institutions (rules and organizations) when dealing with strangers.

Two very important dimensions of coordination are others and future. Markets are institutions with coordinating functions (box 3.1). A market coordinating the transactions of individuals and firms enables them to serve others and invest for the future (as when a baker builds an oven in response to greater demand). But markets need the support of other institutions to ensure confidence, control, and the right incentives. Economic agents face transaction costs, and institutions can coordinate to lower those costs. Traders may want to cheat each other-or to renege on their promises. But social capital and modern institutions-such as the rule of law and the enforcement of contracts-reduce this probability (a transaction cost), facilitating mutually beneficial transactions. Particular challenges for these other institutions are to commit to protect and nurture people and assets-and to serve dispersed interests.

Box 3.1

The market as a coordination mechanism

Adam Smith, 1776, captures well how market forces coordinate human behavior for the common good with his famous "invisible hand" formulation: "It is not from the benevolence of the butcher, the brewer or the baker that we expect our dinner, but from their regard to their own self interest." Going beyond this, Friedrich von Hayek lucidly depicts the market as a discovery device. Through voluntary exchange, the market generates price signals, conveying information about scarcity. When markets are competitive and decentralized, the "knowledge of the particular circumstances of time and place" will help guide decisionmaking (Hayek 1945, p. 526). Hayek uses the example of a rise in the scarcity of tin. Users of tin will receive a signal through the higher price that "some of the tin they used to consume is now more profitably employed elsewhere, and that in consequence they must economize tin." Simultaneously producers receive a signal to seek new supplies. The system operates with remarkable economy of knowledge and gathers dispersed interests.

"The marvel is that in a case like that of scarcity of one raw material, without an order being issued, without more than perhaps a handful of people knowing its cause, tens of thousands of people whose identity could not be ascertained by months of investigation, are made to use the material or its products more sparingly; i.e., they move in the right direction" (Hayek 1945, p. 527).

Markets can perform these functions even when there are important public concerns, of course, but they need the support of other institutions to handle those concerns. For instance, an environmental protection agency issuing tradable pollution permits or charging for emissions (as with sulfur in the United States, or water pollution in Colombia), can use markets to find cheap ways to abate pollution. More typically, emission regulations fail to use markets as much as they could to challenge firms to find cheaper and more environmentally friendly ways to produce.
Source: Authors.

World Development Report 2002: Building Institutions for Markets, looked mainly at human-made assets, and its focus was narrower than this Report's. But it looked deeper into what sustains investments and transactions. This Report builds on that foundation but expands the discussion to aspects of well-being that are not limited to income or easily amenable to markets, including services from environmental, natural, and social assets. The actors in society partly play under a given set of rules and they partly shape those rules. Firms, government, and civil society are positioned to act and to influence the actions of others, playing complementary roles in coordination.


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